Thursday, May 8, 2008
Your Personal Brand
As a freelance writer, it is important that I pay attention to good marketing principles. As many writers know, it is easy to neglect the business side of our craft and focus only on the creative. But, without a good marketing strategy, a freelance writer’s business is unlikely to prosper. One of my favorite marketing blogs recently posted a white paper on a subject that I think is especially important for us writers. That is Personal Branding. As a corporate employee, I used to be able to somewhat rely on the reputation of my companies brand for my livelihood. As a freelance writer, however, I must be much more vigilant to preserve my own reputation. For more information you can take a look at the My Creative Team THINKing blog here: http://www.my-creativeteam.com/blog/?p=706 and read the white paper. Please be sure and leave them a comment with a word of thanks!