Thursday, May 8, 2008

Your Personal Brand

As a freelance writer, it is important that I pay attention to good marketing principles. As many writers know, it is easy to neglect the business side of our craft and focus only on the creative. But, without a good marketing strategy, a freelance writer’s business is unlikely to prosper. One of my favorite marketing blogs recently posted a white paper on a subject that I think is especially important for us writers. That is Personal Branding. As a corporate employee, I used to be able to somewhat rely on the reputation of my companies brand for my livelihood. As a freelance writer, however, I must be much more vigilant to preserve my own reputation. For more information you can take a look at the My Creative Team THINKing blog here: and read the white paper. Please be sure and leave them a comment with a word of thanks!

1 comment:

Gina Conroy said...

I understand the branding concept in fiction writing and even nonfiction, but I'm curious about branding as a freelance writer. I'm off to visit that link!